The current state of the economy is taking a significant toll on businesses and individuals. Consumer...

The concept of marketing rests on four pillars which are: – Product– Price– Placement– Promotion These...

February is known for celebrating love and relationships. And as we progress in 2021 one of...

As a business grows, its organization becomes hierarchical with many reporting lines and management levels. Business...

COVID-19 pandemic so far has been one of the worst global crises in recent history with...

In any environment, businesses are exposed to social menace of theft, hacking and burglary. Some key...

Any business that will survive in this environment will have to deal with issues of fraud,...

Any business that will maximize market opportunities and create a sustainable enterprise growth will consider the...

According to economists, factors of production are Land, Capital, Labour and Entrepreneurship. Land represents all natural...

From time to time business owners have to re-evaluate their operations to determine if the objectives...

One of the characteristics of a successful entrepreneur is Flexibility. As the economy moves in cycles...

Business planning is an essential process concerned with defining business goals, making assumptions and projections, identifying...

Many startup businesses have plans that are too ambitious and optimistic in outlook. However, reality sets...

Today’s entrepreneur must have intelligence. Intelligence is not commonsense. The intelligence of today’s business owner is...

Every entrepreneur must strive to exceed customer’s expectation. In order to achieve this, business owners must...