Every entrepreneur must strive to exceed customer’s expectation.
In order to achieve this, business owners must learn to LISTEN to customers’ requirements and expectations.
In a business environment that is competitive, challenging and chaotic, listening to customer becomes crucial.
Consumers’ taste is constantly changing with options and varieties of quality products to select from. They are therefore constantly looking for that ‘extra’ to aid their decision.
Also, there is no such thing as absolute customer loyalty. Customer loyalty is fluid and delivering that extra is necessary to stay in business.