Any business that will maximize market opportunities and create a sustainable enterprise growth will consider the Supply Side Strategy (SSS) and the Demand Side Strategy (DSS)
On the supply side, every business owner would have to determine what product(s) to offer or push into the market.
On the demand side, every business owner would have to create service(s) that customers can demand or pull from the business.
A successful business strategy will consider both Products and Services. This is a Push -Pull strategy for sustainable business growth and business cycle balancing….