What about cosmetics in business?
Businesses often focus on generating revenue and realizing profit through sales and marketing efforts. However, most SME business owners neglect certain crucial aspect of building a great business beyond profit.
Marketing has the soft and the hard dimensions. The hard dimension requires marketing personnel to go from one stop to another stop with company print collaterals, making presentations to generate and close sales.
However most business owners neglect the soft dimension of marketing which is Branding and Advertisement.
Branding and Advertisement reduces the tension between potential client and the business, making it easier for marketing personnel to penetrate and close sales.
Branding and Advertisement helps in creating an impression and a story around every business..
Every business owner should therefore invest in branding and advertisement with a view to creating an impression that is in resonance with customers’ emotional frequency.
Branding starts with a good business name, logo, choice of color, office layout, print collateral, staff outfit etc.
So what about cosmetics?
In creating a good brand identity, attention has to be on cosmetics and consistency.
Cosmetics is all about the order and arrangement of brand elements in a way that creates an appealing message.
Brand cosmetics should communicate clearly what the business identity is and also appeal to its customers.
Customers only make sense of every business identity through their senses. Thus business owners must make conscious effort in stimulating these senses through brand cosmetics and consistency.
Get services of a good graphics designer in creating a business logo and print collateral
Determine color choice that resonates with your customers.
Setup business outlets, offices, and workshops in a way that is consistent with the business brand.
Every company collateral must reflect the brand identity.
Staff outfit must not violate the brand
Communicate your brand on traditional and social media platforms regularly
Set a budget for branding and advertisement.
Measure your brand awareness and advertisement
Remember in communicating a brand identity, cosmetics and consistency are key elements to be considered.
Don’t shoot for profit alone, build a business entity with an identity and a commanding presence